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Ingar Fredriksen to Join Novelda as VP of Sales and Marketing

We are pleased to announce that Ingar Fredriksen will join Novelda February 1st 2015, as VP of Sales and Marketing.

"The reason I joined Novelda is because I believe it is one of the most exciting companies in Europe today with an excellent technology and a great team of people" said Ingar, who will be responsible for driving Novelda's business worldwide. "My goal is to create an efficient organization to sell and promote our products. We will create high-value products that are easy to use and easy to sell. We will rely both on our own staff and partners to achieve this," confirmed Ingar.

Prior to joining Novelda, Ingar worked at Atmel Corporation for more than 17 years. During this time, Ingar defined and introduced many of Atmel's successful AVR (8-bit) and SAM (32-bit) microcontrollers. Ingar was a key contributor to Atmel's emerging business within capacitive touch and sensor hub applications. Ingar has a large network in the embedded industry, after working with major customers in mobile, consumer, and industrial applications worldwide. He has held many engineering, management and marketing positions at Atmel including Product Line Director for AVR and SAM Microcontrollers, managing a revenue of several hundred million dollars. Ingar also worked as an HW designer at local Trondheim company Cetronic after his graduation from Trondheim Ingeniørhøgskole in 1996.

Ingar lives in Heimdal, a Trondheim suburb, with his wife and three children. When not travelling the world on business, he likes to spend his spare time either in his cabin in Rindal or fishing and hiking in the Norwegian mountains.