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‘Harper and Two’ to represent Novelda in Southwest US and promote its XeThru sensor technology

Harper and Two’s IoT focus to help Novelda find home automation and health opportunities for its presence detection and respiration monitoring modules

Oslo, Norway, 22 June 2015 – Novelda, a developer and manufacturer of adaptive smart sensors, today announced the appointment of Harper and Two as its Southwest US sales representative. With its main office now in Signal Hill, near Long Beach, California, Harper and Two is ideally located to help Novelda secure business opportunities for its breakthrough XeThru sensor technology in a territory that spans southern California, Arizona, New Mexico and Clark County in Nevada.

“Signing Harper and Two as our first manufacturing sales representative is a significant step forward in expanding Novelda’s sales presence,” said Novelda VP of Sales and Marketing, Ingar Fredriksen, continuing, “Now that we’ve launched our XeThru sensor modules it’s vital we have feet on the ground to discover and secure design wins for these products in the key application areas of home automation, security and health and wellness. These are markets that Harper and Two understand and can provide support for.”

Harper and Two CEO, Dan Kilstofte, said, “Harper and Two is a very technical sales representative covering the Southwest US and focused on design in technologies. We have focused in on the developing IoT market and believe that Novelda will augment that strategy as a leader in their field and help us grow our business. We look forward to a long successful relationship.”

Novelda will be signing further representatives for other sales territories. If you would like to represent Novelda please contact: ingar.fredriksen@xethru.com

For further information and reader enquiries:

Ingar Fredriksen, Novelda AS, Gjerdrums vei 8, NO-0484, Oslo, Norway Tel: +47 22 49 41 19 ingar.fredriksen@xethru.com www.xethru.com

For editorial information or to discuss feature article opportunities:

Derek Rye, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom Tel: +44 1225 470 000 derek.rye@publitek.com Fax: +44 1225 470 047 www.publitek.com

About Novelda AS

Novelda AS is a leading developer, manufacturer and distributor of smart sensor technology for detecting vital signs, motion, presence and location. Novelda´s XeThru sensors can improve quality of life and personal comfort and safety by enabling non-intrusive sensors that collect important data while preserving full privacy. The XeThru technology can also be used in a number of automotive and industrial applications. The sensors use extremely low energy GHz radio waves and advanced signal processing, which makes them highly suited to a range of applications. Novelda provides both development kits and OEM modules to system developers worldwide.

About Harper and Two

Harper and Two was founded in 1990 by Jim Harper and partners Dan Kilstofte and Jim Quilty. Harper and Two has been successfully representing its principals in the southwest region of the United States. Grounded in the ideals of integrity, hard work and discipline, the company has placed extreme emphasis on demand creation in the semi-conductor industry. It is the proactive mindset and relentless work ethic that sets Harper and Two apart from the rest, and consequently, has resulted in the creation of many new and profitable opportunities for its principals.

Link to official press release here.