Product Marketing Director

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Arrow Asia Pacific signs distribution agreement with Novelda

Arrow Asia Pac Ltd, a subsidiary of Arrow Electronics Inc. and one of Asia-Pacific's leading electronic component distributors, has entered into a distribution agreement with Novelda to promote and sell the XeThru UWB radar sensors products and solutions throughout the Asia Pacific region.

With Arrow's well-established presence and massive customer base in Asia Pacific this is a great contribution to further strengthen Novelda's position in the region.

"As Asia Pacific's leading component distributor with a strong focus on Intelligent sensor technology and IoT solutions, we see the Novelda XeThru UWB radar sensor products as a very valuable addition to our offering. Arrow is already in a very strong position to help designers and innovators to face ever-increasing complexity and challenges around wireless connectivity, system integration, data management and aggregation. With Novelda as a leader in the field of Ultra Wide Band radar sensor solutions, we are now in an even stronger position to target the growing market of intelligent sensors, in the field of consumer electronics, building automation and digital health care where Novelda's XeThru technology provides unique benefits."
- Esmond Wong, vice president of Supplier Marketing, Semiconductor for Arrow’s components business in the Asia-Pacific region.

About Arrow Asia Pacific

With regional headquarters in Hong Kong, Arrow Asia Pac operates 62 sales offices, four primary distribution centers and 5 local warehousing facilities in 13 countries/territories across Asia. Providing a full range of semiconductors, passive, electromechanical and connector products from over 260 leading international and local suppliers, Arrow Asia Pac serves more than 10,000 original equipment and contract manufacturers and commercial customers in Asia-Pacific.